While the demand for ever-larger TVs is mostly a very good thing for me, the downside is the way those cinema screens turn into massive black holes in your living room decor when they’re turned off. Fortunately, LG has decided to do something about this by equipping its TVs with a virtual art gallery feature that can portray beautiful artwork or photographs on their screens when you’re not actively looking at them – a feature that has just been enhanced on LG TVs with more than 15,000 new artworks to choose from.
This huge new collection of digital art and images arrives on LG OLED and LCD TVs courtesy of a new deal with pioneering digital art and AI platform Artlume. LG is the first brand to build Artlume support into its TVs, providing more than 200 million owners of LG TVs running webOS 6.0 (from 2020) or newer with a huge art collection that includes everything, from classical masterpieces to contemporary photography, AI art, and works from renowned institutions such as the Ashmolean Museum.
That adds up to an awful lot of artwork to pick your way through as you try to find your favorites to turn your living room into a virtual gallery, of course. LG makes it possible, however, to browse through the Artlume collection using an app on your smartphone, making it easy to quickly add your favorite art to various custom playlists you can set up to cover any topic, genre or mood that you feel like filling your room. when you are not watching TV.
The Artlume app on LG TVs is user-friendly enough to allow art fans to instantly make changes to the displayed artwork, while the AI portion of its feature set enables LG TV owners to generate unique artwork through requests simple words.
The Artlume collection isn’t LG’s first rodeo when it comes to turning its TVs into works of digital art. The brand has actually offered a gallery mode with a selection of different artworks to choose from on its TVs since 2018. However, the addition of Artlume’s huge collection of digital artworks represents a truly massive expansion of the range. art and photos that LG TV owners can choose from.
“LG is the perfect partner for us, in line with our goal of bringing love, beauty and passion into people’s lives through the universal language of art,” says Artlume founder and CEO Patrick Ashworth. “We are committed to making a profound positive impact on humanity by educating future generations, supporting mental health through the beauty of art, and sharing museum art with the world.”
Meanwhile, senior vice president of LG’s platform business at LG Media Entertainment Solution Company, Chris Jo, had this to say about the partnership with Artlume: “LG is committed to transforming the way people experience art. Through this partnership with Artlume, we are bringing a wide range of extraordinary art to LG Smart TVs, enriching living spaces.”
Of course the main attraction of LG’s OLED TVs at least remains their consistently phenomenal picture quality. However, the ability to apply that extraordinary photography performance to the interpretation of so many of the world’s most beloved works of art is truly an experience that once enjoyed is hard to be without again.
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